Study: Sweetened beverage sales decreased after new tax implementation and bounced back quickly after the tax was repealed

Evaluation of Changes in Beverage Prices and Volume Sold Following the Implementation and Repeal of a Sweetened Beverage Tax in Cook County, Illinois – JAMA Network Open

Commentaries: Sweetened beverage sales bounced back quickly after Cook County tax repealed – University of Illinois at Chicago AND Is the Association Between Beverage Taxes and Reductions in Sales Driven by Communication of Health Consequences in Addition to Price Increases? – JAMA Network Open

Commentaries on Twitter

Compelling new data from CookCounty where SSB tax was repealed:

Tax in effect: SSB sales volumes⬇️
Tax repealed: volumes⬆️to pre-tax levels

Takeaway: people are price sensitive yet absence of public ed campaigns on harms of SSBs meant no lasting impact https://t.co/DV811Vadlc pic.twitter.com/R5BUJ5H7Ad

— Neena Prasad (@Neena_P) December 30, 2020