RCT | Effect of financial voucher incentives on the cessation of smoking in pregnant women.

Effect of financial voucher incentives provided with UK stop smoking services on the cessation of smoking in pregnant women (CPIT III): pragmatic, multicentre, single blinded, phase 3, randomised controlled trial – The BMJ

Editorial: Financial incentives for sustained smoking abstinence in pregnancy – The BMJ

News Release: Shopping vouchers help women to stop smoking during pregnancy – BMJ Newsroom

Commentary on Twitter (thread – click for more)

Appreciate there are other things going on but …
Results from our phase III trial of financial incentives for smoking cessation in pregnancy published today in @bmj_latest ?1/3https://t.co/1El3JFSOQu

— Linda Bauld (@LindaBauld) October 20, 2022